Rooted Collective is a group of senior-level communications consultants with a proven track record of elevating brands, thought leaders, and mission-driven organizations. Each team member brings integrity, heart, and passion to the work. Together, we are grounded in purpose and committed to creating meaningful impact.
What We Do
Internal Comms. & Talent Management
Brand Strategy
Public Relations
Digital Presence
Each consultant works independently within their area of expertise, while also collaborating seamlessly as a collective on larger, multi-faceted projects. Whether you need a single strategic partner or a fully integrated team, we meet you where you are—and grow with you.
Our work is rooted in creativity and purpose. We don’t believe in one-size-fits-all solutions. Instead, we match you with the right minds, the right skills, and the right energy to support meaningful, lasting impact.
Areas of Practice
Rooted Collective consists of consultants that have the skill to work with you to strengthen internal team communication by building custom learning ecosystems. The result is a more cohesive, aligned team that collaborates with clarity, stays grounded in your mission, and delivers stronger outcomes together.
Internal Communications
We help mission-driven organizations clarify who they are, what they stand for, and how they show up in the world. We align your purpose, positioning, messaging, and audience insights into a clear brand foundation, so every touchpoint feels cohesive, confident, and true to your mission.
Brand Strategy
We approach public relations as a strategic storytelling partnership, helping clients translate their mission into clear, credible narratives that resonate with media, stakeholders, and communities. Our PR strategies build trust, elevate visibility, and move conversations in ways that support long-term impact, not just momentary attention.
Public Relations
“Strong brands don’t chase headlines, they earn trust. Branding and public relations aren’t about being louder, they’re about being clearer. When done thoughtfully, the exposure creates space for meaningful dialogue and long-term impact.”
– Rooted Collective Founder, Dana Swinney
What working together looks like:
Senior-level strategy and execution
Thoughtful, values-aligned collaboration
Clear scope, intentional pacing, and mutual respect
Work that prioritizes integrity, impact, and humanity
Rooted Collective is intentionally selective so we can give each engagement the attention and care it deserves.
